Meme Marketing or Memes marketing has now become one of the most popular ways to grab your audience’s attention. We are going to divide this particular guide into two different parts. One will be on how to make money by creating memes which will be for publishers and Instagram meme account holders. Whereas, the next will be for the business or the digital marketer who are willing to promote the business using Meme marketing.
We are also going to see some of the meme marketing statistics using which you can determine whether or not this is useful.
What is Meme Marketing?
Meme Marketing is a type of marketing where you create a funny meme about your business.
You probably be knowing what meme is and we surely don’t need to go there. Here is what Wikipedia say about Memes.
If you want your product or business to go viral, you will need a bunch of people who will share it. For that, you need to give the user what they like and everyone likes memes. You can create memes for your product and ask the influencers to share it.
Meme marketing Instagram is widely popular now. You might have already seen some of the people doing it. If the Memes are too good, people will automatically share your business.
In the same way, if you are a creator, you can ask any business to offer you the sponsored post for the same. This is where you will create a meme and share it with your audience. Some of the businesses will even pay you just to create memes.
So, in this way, the brands get the exposure and publishers get the money.
Meme Marketing Examples
Not got what is Meme Marketing yet? Well, here are a couple of examples that you can check out.
#1 The Meme Lord – Elon Musk
If you don’t know who Elon Musk is, I have a quick question for you – What are you doing with your life?
Elon Musk led Tesla recently launched Cybertruck. We all know the launch of that event, right?
In that live launch event, Elon shattered Cybertruck’s window when he was trying to prove the strength of the truck. That video went viral and there were millions of memes made on it.
Result: Tesla’s stock plunged by more than 6% and the preorders went to 250k in just a couple of days with no paid ads. See this tweet by Elon. The number of preorders increased to 250k later on.
Even Elon Musk agrees that Memes are the best form of advertisement.
#2 Netflix
Whether it is Netflix US or Netflix India, the account manager has the best sense of humor. The one meme that I personally like from their feed is a series of “Felt cute”, you can see two of the screenshots given below. One is from the series “FRIENDS” which is streaming in Netflix as of now and the other one is from Stranger Things which is a Netflix Original series. There are a couple of other ones too. You can swipe right and see it.
#3 Tesla – (Of course)
Tesla uses a great meme marketing when it comes to promoting their electric cars. You can see the screenshot from their Instagram account.
In the same way, there are thousands of other
Why brands should use Meme Marketing?
Now, here we will see why you should use the Memes for Marketing purpose. Well, this is all about the Influencer marketing.
Most of you people will already be knowing what Influencer marketing is. In this technique, we ask a public figure to promote the products or the brand. As the public figure or the influencer already has a Loyal fanbase, they are more likely to buy the products.
But what if, the influencer is not really a public figure but a meme page? That’s where you can make a meme and ask them to share it. As it is a meme page, the followers are more likely to engage with the post. It might also have a chance to go viral.
There are many benefits of meme marketing, here are some of them.
- There are millions of meme pages where you can promote your products
- Meme pages won’t charge you as much as the influencer. Influencers charge you way more than meme pages or meme accounts.
- There is more engagement in the memes over simple ads
- Nobody likes ads but everybody loves humor. Most of the people will skip the ads and won’t even read/watch the ads but if it is a meme, they will read it. Moreover, if they like the meme, they will also share it. In the same way, you have a great chance of going viral.
- Free marketing via word of mouth
- Suitable for every platform. However, people go for Meme marketing Instagram, Facebook, or Reddit.
- Very high chance of going viral.
That’s pretty much it. If you are in the entertainment industry, you should surely go for it. It will be just another strategy for Influencer marketing.
Where to promote Memes?
The first thing that you can do is post the meme on your official Instagram page. Now, it is time to promote that particular post. You can go to Facebook ads and promote the post on Instagram and Facebook.
All you need to do is make sure that you target the right group of people who are really interested in your product. If it is a meme for the new customers, you can exclude the people who are already using your product. For that, you can exclude the people who are have liked your page. Chances are they already know about your product and might also be using it.
You can also use Facebook retargeting for the same thing.
These are the things that you can do from your own page. There are still many ways you can make your meme advertise go viral.
For that, you can find some of the Instagram meme accounts or Facebook meme accounts and ask them for a shoutout. You can easily DM (Direct Message) the meme page and ask them their rates. Depending upon the page, they might give the charges. You can do a post promotion with a link of your product in their bio or alternatively, you can do the story promotion where the meme page will add the swipe up link.
You can also use some of the websites such as Shoutcart or Fiverr to find the pages for Shoutout.
Make sure you send them to the landing page instead of the product page. It will give you more conversion rates.
How to use Meme Marketing more effectively
The first and the most important thing that you should keep in mind while creating meme campaign is that you should use the latest memes.
The next tip I have for you is to use the videos along with the images. You see images are great but using videos as a meme will surely give you a lot of free marketing with word of mouth.
Make sure the Memevertise or the ads looks like humor and not the ads. No one will share your ads but if you just add a short ad, people are more likely to share it. So, make sure the meme doesn’t look like an ad.
For Creators: How to make money by creating Memes
There are many ways you can make money by creating memes. We all love memes and most of us also like to create them for fun. It might have crossed your mind at least once, how I can make money by creating memes. Well, now you are in the right place.
We are going to see here how to make money by creating memes.
Make money by Instagram Meme page
You can easily monetize a meme page easily. There are a ton of ways you can actually make money from Meme page whether it is on Instagram or any other social media. Here are a couple of ways to make money from meme page
- You can sell Shoutout to the brands
- Collaborate with other meme pages and start a social media marketing agency
- Join an affiliate program and start creating memes related to that product. You can easily make a bit commission
- Find some influencer marketing agency or an agency that does the meme marketing. You can partner up with them and make money with memes.
- You can also create memes for brands and be their content creator
- Make a product of your own and start selling it.
- Last but not least, you can use some of the mobile apps to make money with memes.
Make money by Meme Tshirts and Other products
The next way using which you can make money by Memes is by creating memes for Tshirts, hoodies, Mobile cover, etc.
Do you see those amazing tees and mobile covers with memes printed on it? Those are made by creators like you. For the people who don’t want to go with the merch can sell the t-shirts and other products with print on-demand services.
You can go with services such as Teespring to make the T-shirts, hoodies, and much more.
Here is how you can make profits with Teespring (step by step guide)
- Think of amazing memes that go with the Tees or hoodies
- Make the memes
- Create a Teespring account as a seller
- Select the product
- Upload that meme on the Teespring Designer. You can also create memes directly using the designer
- Select the materials and the colors of your T-shirt.
- Write the description and publish it
- Collect your profits
You might be thinking about marketing, printing the T-shirt, completing the order, etc. Well, you don’t need to do any of them. All of these steps are done by Teespring. You just need to upload the design. If you are able to make any sales, you will get your profits.
You can do the same thing with any other product. You can go with the bags, socks, and many other things.
Simple, right? So, what are you waiting for? Go to Teespring and start selling your designs.
How to create memes for marketing and earn money?
You can easily create the memes to make money. Here, we will see how to make money by creating memes.
First, we will see some of the best tools to create memes. You can use the following tools to create memes.
These are a couple of meme creator tools that you can use. You can also use tools such as Photoshop to create memes. If you do not want to pay for Photoshop, there is a free alternative available. The name of the tool is Gimp.
Meme Marketing Statistics
Of course, many of you people are looking for Meme marketing statistics to know how much meme marketing is effective. Well, here are a couple of Meme marketing statistics that you can take a look at.
First of all, before we jump into the meme marketing statistics, understand this. Visual content is the best way of advertising. But you know what, now every single person knows about it. Whenever they see a visual about the brand, the user will immediately scroll.
Instead, Memes are proven to be the most engaging form of advertising,
According to Forbes council post, the CTR (Click Through Rate) of a meme campaign was roughly 14% that is more than double of email marketing. Also, there was roughly 10 times more reach than the normal post/ad. This was because of the engagement in the post.
Venngage said in one of their infographics that Memes and GIFs are the most used type of advertising and post formats. Most of the people use it.
Meme marketing is not the only trend in English speaking country if you take a look at Meme marketing statistics in India, but there are also thousands of brands using it. Even the Police department is using memes to aware citizens.
You can see this tweet from Mumbai Police (India).
If you are looking for real meme marketing statistics, you should have a look at the Youtubers advertisements. You see there are many Youtubers who promote products in a funny way. They really stand out well. Also, you will see a similar type of thing when it comes to Instagram. The memes you see about the brands are usually paid promotion.
Using Memes in the right way
Meme Marketing stats say that you don’t just need to make any meme. Instead, you will have to make the meme which is actually funny. Don’t focus much on the advertisement, instead, make it funny.
In order to do this, you need to go with the trend. As we have said earlier, no one is going to love your old school meme. Go with the trend. If there is a TV show or a meme which is trending, you can take the advantage of the same.
A couple of months back, Area 51 memes were trending, weren’t they? Some of the brands really took advantage of that.
The great example here was Oreo.
In simpler words, you need to go with the trend in order to get the best. You can surely keep an eye on what is trending and try to make some memes.
Even Adsepresso says the same. Adespresso has also given 4 examples of meme marketing. Basically, they mean to say is that you need to make the right and correct memes in order to increase your sales.
Final words: Conclusion
To summarize, this was all about meme marketing.
You can use meme marketing as you will get free marketing by word of mouth and by social sharing. Also, it will increase the engagement in your post and will lead to new followers.
We also saw some of the best meme marketing examples and how big brands use meme marketing, you can do it too. Further, we also saw some of the Meme marketing statistics to back the facts.
For the creators, we had a different section on how to make money with memes. There are a couple of techniques using which you can make money by creating memes. One of them is by selling shoutouts or you can sell your own products. Teespring helps you create the products of your choice with ease. You can add meme designs and make money by creating memes.
It is an amazing and learning-filled guide for me. I have got the confidence to start an Instagram page and start my journey with memes.