LinkedIn can be one of the best places to find clients or projects. If you use it correctly, you can surely find high-paying clients on LinkedIn. This LinkedIn guide is the ultimate guide you can use to leverage the power of LinkedIn and find clients on LinkedIn for any business.
Whether you are a freelance copywriter or you searching on how to find clients of SMMA on LinkedIn, LinkedIn is a perfect place for you. Even if you are an Amateur freelancer, LinkedIn might work for you.
Now, without wasting more time on the introduction, let’s jump into the actual LinkedIn guide.
You might be wondering if there are so many other ways, why to find clients on LinkedIn?
It has a huge userbase of more than 500 Million members (almost all of them are professionals). Now, most of you might already be knowing about LinkedIn. So, instead of sharing more information about it, we will have a look at some Linkedin Statistics.
- More than 61M of members are senior-level influencers and in the same way, more than 40M are the primary decision-makers of a company.
- Among Fortune 500 companies, LinkedIn is the most active social platform.
- On average, the LinkedIn feed receives more than 9 billion views every single week. Hence, there are good chances that your content/post will be seen by many users.
- Roughly 91% of marketing experts find LinkedIn to be the best source of content.
- The platform is still less crowded because only 1% of people have published an article on LinkedIn.
- According to Hubspot, LinkedIn has 2.7% of lead generation ratio. It is highest among all the other social networks.
Let’s jump into the steps to find the clients.
The LinkedIn Profile
The first step you need to do is to enhance your LinkedIn profile, make it professional. You need to make your LinkedIn profile client-friendly. In other words, you should make it interesting enough for the clients to open it at least once. The more visits you get, the better your profile is.
So, here is how you can quickly enhance your profile.
Don’t go all fancy. You don’t need a picture with sunglasses or showing off in a fancy car, this is not Tinder. Instead, what you want is a simple profile picture (preferred with plain background) where your face is seen. Do not use Selfies or group photos. A profile with your professional photo will get 21 times more views and 36 times more messages. (Stats by Foundation). You can also edit the image from in-built filters.
So, it is better to set the perfect profile picture. This doesn’t necessarily mean that you should get a suit and a tie, you can also wear simple format clothes for a great picture.
Now, if you are familiar with LinkedIn, you might have seen that you can write a small headline about yourself. Make sure your headline is interesting, relevant, and also easy to read.
Some small tweaks can do the job here. For instance, instead of writing “Actively looking for work”, you can write “Seeking Opportunities for Freelance Writing”. Go one step ahead, there are many content writers out there who have amazing headlines. Just like that, you can write something creative to catch people’s attention.
Once you do it, you are all set to add the summary to your account.
Many people are confused over here, whether you should write your LinkedIn summary with third-person narrative or first person. The first person is where you write “I am a content writer” and the third person is where you write “He/She is a content writer”.
Unless you are a huge public figure with millions of followers, you should prefer writing your summary in the first person. When you write your summary in the first-person narrative, it establishes a connection between you and the person reading it.
After analyzing hundreds of profiles, here is the template that we think you should follow
- Small intro with a few experience details
- A small story you can share or previous experience. (Mostly this is about why they should provide you work)
- Areas of expertise (Make it short by only including the topics that you are best at)
- Personal interest (only if it is relevant, don’t write things like “Listening music”, etc)
- Some examples of work you have done (don’t enter your entire portfolio)
- Call to action (usually your email address)
Make sure you have a blank line between each of these sections. Lastly, you can also include “PostScript” if you want. For better results, write everything is a story form. Instead of writing your experience directly, you can write something like “I started my career with X, back in 2017” or something similar.
Keep it scattered. Don’t just write everything as one big paragraph. Keep one line blank between each of the sections (Relax, you are not wasting paper over here, so yeah, you can keep one blank line after every section.
Don’t just write what everyone writes, be yourself. Dan from Hubspot has an amazing LinkedIn summary with some humor.
Add other information
The next thing you need to do is add the skills, experience, and certification in the respective columns. The main focus here is to fill up your LinkedIn profile. Make sure you none of the sections are empty.
You can add cover photos, create a custom URL for your content, etc. Also, make sure your profile is public. Even if you are a girl, you need to take this step. It is hard to be a lady entrepreneur or freelancer, but you need to take this step. Also, LinkedIn is a professional network and hence, you won’t face many problems there.
You can further ask your friends for endorsement or recommendation. If you have already worked with someone before, you can ask them to endorse you. Make sure you have uploaded your work on LinkedIn before you request someone to endorse or recommend you.
Lastly, make sure your profile is Public. You can do it by going to Settings Under the “Me” section.
Show it off
Show off your work in your LinkedIn profile. When you are doing business or you want to find clients on LinkedIn, you don’t have to be fully humble. In other words, upload all your work. You worked hard to create it, there is nothing wrong in attaching a link to your work.
You can post articles if you are a writer, uploads pictures if you are into graphic designing or Social Media marketing (Also, it applies to people who are using LinkedIn to find clients for SMMA).
So, all you need to do is upload your work. You can even upload pictures of a tool you have designed or you can simply add a link.
Once you complete your profile, you can head over to the next section.
LinkedIn Connections and Communication
You need to connect with as many professionals as you can. Don’t worry about sending connection requests to maximum people in your field.
Connect with the people who have a chance of giving you work. If you are a UI/UX designer, connect with other people in the same field. In the same way, if you are an SMMA (Social Media Marketing/Management Agency), you can connect with people who are social media managers or responsible to handle social media accounts of a company.
Here, is a quick way to connect with people who can offer the projects.
Head over to the LinkedIn Search box and type whatever job you are looking for. Let’s say, you are looking for UI/UX projects. So, you will type UI/UX and hit the search button.
There are few tabs given, head over to the “People” tab.
You will find the people who are in the same industries.
In the same way, if you want to work for a specific company, you can use the same trick.
If you want to work for XYZ company, you can search the company name and then open the company profile. You will see all the people who work for that particular company. You can connect with all the people.
In the same way, you can find some other high-profile people to connect. This can be CEO, MD, and a similar person. You can also send requests to HR managers as they are in charge of hiring.
When they accept your connection request, all you need to do is send them a thank you message. Remember, you should never promote yourself here. Just send them a thank you message, no strings attached. If you want, you can surely add your website as a signature.
Talking about the promotion, we are here for the next section, which is engagement.
Engagement is another important thing that should take into consideration when you are building your LinkedIn Profile. Engagement is the first step to get clients on LinkedIn. You first need to establish a small connection between you and the recruiter. It could be from posts, messages, comments, groups, etc.
Now for the shy people or the newbies, you can start establishing the connection from the comment section. If your connections post about something, you can give your opinions on it. Most of the posts on LinkedIn will include a CTA at the end. In other words, you find something like “What’s your take on this?” at the end of the post. You can stick to that CTA and comment on the post accordingly.
Also, there are some of the connections post, where people ask you to comment and add other commenters. You can take advantage of it to connect with everyone.
People on LinkedIn love PDFs, so you can take advantage of it and create a small PDFs file. You can start posting by creating checklists, small guides, and stuff like that. You can use the same posts on Instagram too. Check how Neil Patel uses documents to attract the audience.
You can then start posting the article. Only 1% of the people on LinkedIn have posted an article. So, you will automatically be in the top 1% when you write and post an article.
When you post something, LinkedIn will display the first few lines and then the rest of the post can only be seen if the user hits the “See more” button. So, your goal is to catch the user’s attention on the first line itself. Here are a couple of ways to hook people up with the first line.
- Start with a fact.
- Ask a question in the first line itself. “Are you struggling to get views on LinkedIn? Read this LinkedIn guide to find clients”.
- Start with a story. People love story
- You can also start by sharing your personal experience.
The main goal here is to hook people up on the first line itself. Look at this post from Brian Dean. He even posted an image summarizing the post.
The last tip we have for you here is to create a video. Now, it is not hard to create a video. You can start recording yourself and upload it on Youtube. You don’t need to go all fancy, keep it raw.
Overall, organic-reach on LinkedIn is far better than other social networks. The organic reach in LinkedIn is far better than any other network. Let’s say you posted an article on LinkedIn, if someone commented on it, LinkedIn will also show the article to their network. This is amazing. For the people who have been using Facebook for a long time might get a nostalgic feeling.
Therefore, posting on LinkedIn will eventually reach more people. Once you reach enough people, you will start getting more clients.
How to Find clients on LinkedIn
Now, this was all about how you can set up a perfect LinkedIn Client profile. Now, let’s jump into how to find clients on Linkedin. This could be freelance clients, SMMA clients, or any other type of client.
The first thing you can do is to check the updates of LinkedIn connections. Now that you have enough amount of connections, you will many posts about recruitments and projects. Once you find a job update, you can pitch them.
Here is a quick LinkedIn hack for you. Whenever someone posts an update about recruitment, you will find many people who are commenting “Interested”, right? You can just take one step forward from here. You can surely comment on it but if the post has any email address or number, you can directly send them an email.
For instance, if someone updates a post saying “X company requires freelance content writer, interested people can send me an email at firstname.lastname@example.org”. Most of the people will comment saying they are “INTERESTED”. Instead, you can directly pitch them at the given email address. This will show you are an action taker and interested in the job.
If there is no email address then you comment something else. Just write one line instead of writing a single word.
Leverage the Search feature
The simple way to find high-paying clients on LinkedIn would be to leverage the search feature. You get an option to search for jobs directly. You can even use it for remote jobs.
Even the LinkedIn search bar is awesome because it gives you various tabs.
You can easily search for people, jobs, companies, content, or even groups with the search bar. Each of these things is nicely organized. You can leverage the power of search bar.
- Use the “People” tab to find people who work for a particular company that you want to work from. You can connect with people who can offer your Project or remote job. Further, the more people you connect with, the more information/updates you will get about the company. This will help you to find freelance jobs.
- Use “Job” to find jobs and “Companies” to find relevant companies (of course)
- You can use the “Content” tab for various things. You can either use it to engage and build a relation, you can use it to find recruitment posts, or you can simply use it to learn something new.
- Further, you can use the group option to find relevant groups.
Talking about groups, here we are in the next section.
Use LinkedIn Groups
LinkedIn Groups can also be one of the best places to find clients with ease. Do not use LinkedIn groups as an advertising or promotional channel. Instead, provide some value in the group. You can start by helping people by commenting on the posts or you can also post amazing content in the group.
Remember, you are not selling your services in the group. You are helping other people. So, we recommend do not to advertise yourself. Your comment/post in the group and your profile headline are enough to get the leads
Just If you search SEO, you will find more than 10,000 groups related to SEO. Even if you just join the top 5 groups, you can get enough connections from there.
Use LinkedIn Profinder to find clients
LinkedIn has various small tools that will help you a lot. One of the popular tools that you can use to find high-paying clients on LinkedIn is Profinder. LinkedIn ProFinder is a marketplace where companies can hire top-rated freelancers. If you are looking to find freelance clients, LinkedIn ProFinder is worth taking look at.
LinkedIn ProFinder is most suited for the professional freelancers as they have a hard approval process. Hence, LinkedIn ProFinder Denied is a common thing that most of the people will face. If you don’t want to be denied at LinkedIn ProFinder, you need to make sure your LinkedIn Profile is perfect.
LinkedIn ProFinder approval process checks following things
- A perfect profile photo, headline, summary, and other things
- Recommendations or Endorsements (Yes, Recommendations are necessary)
- Number of articles and the quality of the articles you publish on LinkedIn
Once everything is checked, you will be approved else you will get a LinkedIn ProFinder Denied email with details.
But wait, there is a small catch here. Unfortunately, LinkedIn ProFinder is not free. You will get 10 free proposals, thereafter, if you want to keep using the service, you need to pay for LinkedIn Premium.
It’s pretty cool as you are getting 10 free proposals to test and check out LinkedIn ProFinder. It is enough to decide whether it works for you or not. You can offer various types of services among various categories.
LinkedIn ProFinder services include Certified Public Accountant (CPA) services, Business law, writing, coaching and you will also find many consulting services.
Dos and Don’ts of LinkedIn
The guide is surely incomplete without listing all the dos and don’ts of LinkedIn. We have mostly seen all the Dos of LinkedIn, so we will mainly focus on Don’ts of LinkedIn.
- Do try to engage with connections in-person (face to face or offline)
- Do add a CTA at the end of your post
- Do use LinkedIn for creating professional connections
- Don’t use LinkedIn to send traffic to your blog/website/Youtube. Instead, host the content on LinkedIn. You can upload the same Youtube video on LinkedIn too.
- Do use hashtags
- Don’t use irrelevant hashtags
- Do mention connections if necessary
- Don’t unnecessarily mention professionals just to get more views
- Do ask an open-ended question
Take the action!
The last thing is to take action. Whether you want to start with comment, article, connecting with someone or sending a message to someone, you need to start taking the actions.
It will be all useless if you don’t take action. Stop thinking too much, just start. You will surely find clients on LinkedIn. Just make sure you don’t promote yourself too much. It is not a freelancing website but a platform to connect with professional, Keep it casual and provide some value.
Also, make sure your freelance charge is proper.
Final words: Conclusion
To conclude, this was all about how to find clients on LinkedIn. LinkedIn can be a superb place to find high-paying clients if you use it properly.
To sum up the entire LinkedIn guide for freelancers and agencies, the first thing you need to do is enhance your profile. This can be done by adding a professional profile photo, a creative headline, an interesting summary, and completing the profile.
The next thing you need to do is to upload your portfolio or work on LinkedIn. You can also upload articles/PDFs/Videos. Thereafter, you can ask for recommendations.
Now, you need to engage with people and connect with more like-minded people. You can leverage the power of the search box to find potential clients and freelance job offers. Further, you can use LinkedIn groups and LinkedIn ProFinder to find clients.
Lastly, take action once you set everything. Keep improving yourself and it’s okay if someone says NO. Learn to learn something from rejections.
Do share this LinkedIn guide with your LinkedIn network. Also, let us know in the comment section what you think about this guide and where are you going to start with. Moreover, do share your thoughts on how one can improve their profile.
FAQ on using LinkedIn to find clients
How do I turn cold connection to clients on LinkedIn?
Do not directly approach them to purchase your service. Instead, you should first engage with them and make a connection. Thereafter, you can pitch your service.
How do I find owner of a small business on LinkedIn?
LinkedIn Search bar offers many advanced filters. For instance, you can quickly search for “Owner of Cafe” in “People”. Thereafter, you can connect with them.